But before I get too deeply into that, let's first pause to expose one of the minor myths of Marvel - that Stan Lee got his job because he was related to Martin Goodman.
It wasn't publisher Martin Goodman who got Stan Lee his job at Timely (later Marvel) in 1941, but Stan's Uncle Robbie Solomon, who was also Goodman's brother-in-law. |
Joe Simon has disputed that story, for example, when interviewed by Mark Evanier at the 1998 San Diego Comic Convention. "That story can't be true. We only had three offices and a bunch of [Goodman's] relatives in the building." But then later in the interview, Simon make an interesting throwaway comment. "[Goodman] had all his relatives around him. He had Uncle Robbie there, taking care of Uncle Robbie."
That says more to me about how Stan ended up working for Goodman than anything else. It seems pretty certain that it was Robbie Solomon who got Stan the job. Goodman may well have not known about it. Because "Uncle Robbie was taking care of Uncle Robbie." As in, he was taking care of his own family, not Goodman's.
That Stan Lee worked directly for Editor Joe Simon has given rise to another Marvel myth - the idea that Stan Lee ratted on Simon and Kirby's moonlighting at DC during 1941, leading to the Captain America creators being fired from Timely. But first, some background.
When Martin Goodman first got into comics with the prophetically titled Marvel Comics 1 (Oct 1939), he had used a comics "shop" run by Lloyd Jacquet, First Funnies Inc. Jacquet was also contracted to supply all the material for Marvel Mystery Comics and sister magazine Daring Mystery Comics. A third magazine, Mystic Comics, used material supplied by Harry Chesler.
With Goodman wanting more, Jacquet assigned Simon to write and draw a Human Torch knock-off The Fiery Mask for Daring Mystery Comics 1 (Jan 1940). Goodman liked the character and invited Simon over to the Timely offices for a chat. Goodman asked Simon what Jacquet was paying him. When Simon replied, Goodman said he’d pay more for Simon to create original, selling concepts for Timely. So Simon started freelancing for Timely. In December 1939, Simon answered an ad in the New York Times and became the editor at Fox Features Syndicate, while continuing his freelance work for Funnies and Timely. He began working with Fox artist Jack Kirby on a Funnies project for Novelty Press, Blue Bolt. In the spring of 1940, Simon quit Fox and joined Timely as Editor, bringing Kirby with him. I explain all of this to show that working for more than one company at a time was considered normal in the early days of comics.
Another bit of important background. At the end of 1939, a couple of months after the release of Marvel Comics 1, MLJ published Pep Comics 1 (Jan 1940), featuring the first appearance of a red-white-and-blue super-hero The Shield. MLJ was co-owned by Maurice Coyne, Louis Silberkleit (Martin Goodman's first business partner in publishing), and John L. Goldwater, and would later morph into Archie Comics. Maurice Coyne is the name to watch, here.
Back at Timely Comics, Joe Simon and Jack Kirby began to churn out material for Goodman's comic range, their key characters being Red Raven and all the backup features in Red Raven Comics 1 (Aug 1940), Marvel Boy in Daring Mystery 6 (Sep 1940), The Vision in Marvel Mystery 13 (Nov 1940) and, of course, Captain America and Bucky in Captain America Comics 1 (Mar 1941).
With Captain America Comics, Joe Simon had negotiated a better deal for Kirby and himself. He got Goodman to agree that Simon and Kirby would get 25% of the profits of Captain America Comics. For the first few issues, Simon and Kirby broke their backs to make Captain America the best comic they could, and their efforts were rewarded when sales rose to over one million copies. After Captain America 6 (Sep 1941) came out, pitting Cap against a villain called The Hangman, MLJ's John Goldwater, already smarting because Captain America was far outselling his own Pep Comics character The Shield, considered Timely's Hangman to be an infringement of his own Pep Comics hero, The Hangman, and threatened Goodman with a lawsuit. Goodman placated Goldwater by promising to never use The Hangman again. And that appeared to be the end of the matter.
However, in a strange turn of circumstance Maurice Coyne, who also worked as Martin Goodman's accountant at Timely Comics, drew Joe Simon aside, not long after the Hangman incident, and told him that Goodman was piling Timely expenses against Captain America Comics, to such an extent that the million-selling title wasn't showing a profit. And that Simon and Kirby were unlikely to get their 25%.
Simon was furious, especially given that other Timely titles, USA Comics, All-Winners and Young Allies also featuring Captain America were selling near to a million copies a month too. So he put out feelers to National Comics publisher Jack Liebowitz, to see whether he and Kirby could jump ship. Liebowitz was delighted and quickly agreed to Simon's price of $500 a week, way more than the $85 and $75 Joe and Jack were getting from Goodman.
Simon and Kirby quickly rented office space and began working on concepts for National on their lunch-hours and in the evenings. But office junior Stan Lee began to get curious about where Simon and Kirby were disappearing off to and followed them one day. Realising they moonlighting on other projects, Stan pitched in to help, continuing as their gopher of the side project as well as in the Timely office. They swore Lee to secrecy and continued to work on concepts for Liebowitz.
Then one day, at Timely, Simon and Kirby were confronted by Goodman family members, including Robbie Solomon, who accused them of working for other publishers behind their backs. I'm not sure why this would have upset the Timely management so much. Moonlighting was pretty normal in these first, formative days of comics. Martin Goodman had actually asked Simon to moonlight for Timely while he was still at Funnies Inc. So the idea of Simon and Kirby moonlighting for another publisher while they were working at Timely surely couldn't have been a surprise.
Simon and Kirby were fired from Timely, but were forced to finish the current issue of Captain America first (10, Jan 1942), putting the date of the incident early to mid-September 1941.
A lot of people knew about Simon and Kirby's plans to move to National, but Simon recounts that Kirby always suspected Stan and that he commented, "Next time I see that little son of a bitch, I'm gonna kill him." (He didn't.) I'm not even sure why Kirby was upset. He and Simon were planning to leave Timely anyway. And even if Stan did tell the Goodmans - and there's no evidence that he did - they were his family, and Simon and Kirby weren't.
So with no evidence other than Kirby's general irritation with Lee to back it up, it seems as though the idea of Stan being responsible for Simon and Kirby leaving Timely in 1941 is a myth.
WAS 1960s MARVEL LIMITED TO EIGHT TITLES A MONTH?
This one is neither simple nor straightforward to answer. It's true that in the wake of the Great Atlas Implosion of 1957, Martin Goodman was forced to ask National publisher and rival Jack Liebowitz to distribute his Magazine Management publications, including the comics. As part of the deal, the comics were indeed limited to eight titles a month. That much is true. But it's not the full story.The popular myth is that Marvel limped through the 1960s with just 16 titles until it came time to renegotiate the contract with Independent News in 1967 and suddenly, with one bound, Marvel was free. But I looked at the Marvel line-up from 1957 to 1967 and the truth is a little bit different.
Yes, it is true that in the early days, Goodman was forced to cancel one title if he wanted to launch a new one. But that rule was eased as early as 1960 when, by the end of the year, the line had expanded by switching Strange Tales (with 78, Nov 1960) and Tales to Astonish (with 12, Oct 1960) from bi-monthly to monthly. Wyatt Earp with issue 29 (Jun 1960) was cancelled, its slot taken by My Girl Pearl 1 (Aug 1960). So Marvel was publishing nine titles a month.
1959 | 1960 | 1961 | |||
Odd months | Even Months | Odd months | Even Months | Odd months | Even Months |
Gunsmoke Western Journey into Mystery Kid Colt Outlaw Love Romances Mille the Model My Own Romance Tales of Suspense Tales to Astonish |
Battle Patsy & Hedy Patsy Walker Strange Tales Strange Worlds/Kathy Two-Gun Kid World of Fantasy/Date with Millie Wyatt Earp |
Gunsmoke Western Journey into Mystery Kid Colt Outlaw Love Romances Millie the Model My Own Romance/Teen-Age Romance Strange Tales Tales of Suspense Tales to Astonish |
Battle/Rawhide Kid Date/Life with Millie Kathy Patsy & Hedy Patsy Walker Strange Tales Tales to Astonish Two-Gun Kid Wyatt Earp /My Girl Pearl |
Fantastic Four Gunsmoke Western Journey into Mystery Kid Colt Outlaw Love Romances Millie the Model Linda Carter Strange Tales Tales of Suspense Tales to Astonish Teenage Romance Two-Gun Kid/Amazing Adventures |
Journey into Mystery Kathy Life with Millie My Girl Pearl/Amazing Adventures Patsy & Hedy Patsy Walker Rawhide Kid Strange Tales Tales of Suspense Tales to Astonish |
8 slots | 8 slots | 9 slots | 9 slots | 12 slots | 10 slots |
By the end of 1961 Goodman had added Fantastic Four and Linda Carter as bi-monthlies. Two-Gun Kid and My Girl Pearl were cancelled, to be replaced by the monthly Amazing Adventures, leading to a net increase in titles to ten on even months and 12 on odd months.
In 1962, Amazing Adventures became Amazing (Adult) Fantasy and motored right on as a monthly, until August's issue 15, when it was cancelled and Fantastic Four took over its monthly slot, with issue 6. Much has been made of the conflict between Stan Lee's editorial text in Amazing Fantasy 15, promising that Spider-Man would be the lead feature in future issues, and Stan later saying that he put Spider-Man in the magazine because he knew Goodman was cancelling it. They can't both be true. Given the timing of the cancellation and Fantastic Four's increasing sales, it seems to make the most sense that Goodman was winding up Amazing to clear the way to make FF a monthly. After all, he could always change his mind later, couldn't he? Similarly, with Fantastic Four doing so well, I think Goodman asked Stan for another superhero title, so he cancelled Teen-Age Romance (with 86, Mar 1962), making way for Incredible Hulk as a bi-monthly in May. The result was there were no net gains in 1962, with Goodman continuing to publish 12 comic titles one month and ten the next. Oh, and Two-Gun Kid returned in November.
The following year 1963 maintained the number of titles, but there a few casualties. Sales of Incredible Hulk were disappointing, so Goodman cancelled it, and Stan Lee and Jack Kirby came up with Sgt Fury and His Howling Commandos as a replacement.
Gunsmoke Western headed for the last round-up and its slot was taken by new team-book The Avengers. To accommodate the other team book Lee launched that year, The X-Men, Marvel's last love story anthology Love Romances called it a day.
1962 | 1963 | 1964 | |||
Odd months | Even Months | Odd months | Even Months | Odd months | Even Months |
Amazing Fantasy Fantastic Four Gunsmoke Western Journey into Mystery Kid Colt Outlaw Linda Carter Love Romances Millie the Model Strange Tales Tales of Suspense Tales to Astonish Teenage Romances/Incredible Hulk |
Amazing Fantasy/Fantastic Four Journey into Mystery Kathy Life with Millie Patsy & Hedy Patsy Walker Rawhide Kid Strange Tales Tales of Suspense Tales to Astonish |
Fantastic Four Gunsmoke Western/Avengers Incredible Hulk/Sgt Fury Journey into Mystery Kid Colt Outlaw Linda Carter/Amazing Spider-Man Love Romances/X-Men Mille the Model Strange Tales Tales of Suspense Tales to Astonish Two-Gun Kid |
Fantastic Four Journey into Mystery Kathy Modelling with Millie Patsy & Hedy Patsy Walker Rawhide Kid Strange Tales Tales of Suspense Tales to Astonish |
Amazing Spider-Man Avengers Fantastic Four Gunsmoke Western Journey into Mystery Kid Colt Outlaw Mille the Model Sgt Fury Strange Tales Tales of Suspense Tales to Astonish Two-Gun Kid X-Men |
Amazing Spider-Man Fantastic Four Journey into Mystery Kathy/Daredevil Modelling with Millie Patsy & Hedy Patsy Walker Rawhide Kid Strange Tales Tales of Suspense Tales to Astonish |
12 slots | 10 slots | 12 slots | 10 slots | 13 slots | 11 slots |
By 1964, Goodman was adding even more titles, sometimes increasing his slots by making the more successful bi-monthly titles monthly ... For example, the teen humour title Kathy was cancelled with issue 27, a respectable run for that kind of book. In its place came Daredevil, originally scheduled to launch alongside The X-Men and The Avengers.
The Avengers went monthly with issue 7. Meanwhile, Sgt Fury increased frequency in August, Modelling with Millie went monthly in September, Millie the Model stepped up from bi-monthly in October, giving the Millie franchise an impressive four titles, including the two bi-monthly spin-offs Patsy and Hedy and Patsy Walker.
1965 remained quite stable for Marvel. Modelling with Millie dropped back to bi-monthly for the first half of the year, but was again monthly from the summer onwards. In December, X-Men went monthly, pushing Marvel's title-count by the close of the year to 15. Patsy Walker's final issue was 124 (Dec 1965). That would be replaced in 1966 by the bi-monthly Fantasy Masterpieces. Other reprint titles had been sneaking in on an irregular basis. They too would go on the schedule ...
1965 | 1966 | 1967 | |||
Odd months | Even Months | Odd months | Even Months | Odd months | Even Months |
Amazing Spider-Man Avengers Fantastic Four Journey into Mystery Kid Colt Outlaw Mille the Model Sgt Fury Strange Tales Tales of Suspense Tales to Astonish Two-Gun Kid X-Men |
Amazing Spider-Man Daredevil Fantastic Four Journey into Mystery Kathy Modelling with Millie Patsy & Hedy Patsy Walker Rawhide Kid Strange Tales Tales of Suspense Tales to Astonish |
Amazing Spider-Man Avengers Fantastic Four Journey into Mystery Kid Colt Outlaw Marvel Tales Mille the Model Sgt Fury Strange Tales Tales of Suspense Tales to Astonish Two-Gun Kid X-Men |
Amazing Spider-Man Avengers Daredevil Fantastic Four Fantasy Masterpieces Journey into Mystery Marvel Collectors Items Mille the Model Modelling with Millie Patsy & Hedy Rawhide Kid Strange Tales Tales of Suspense Tales to Astonish X-Men |
Amazing Spider-Man Avengers Daredevil Fantastic Four Kid Colt Outlaw Marvel Tales Mille the Model Not Brand Echh Sgt Fury Strange Tales Tales of Suspense Tales to Astonish Thor Two-Gun Kid X-Men |
Amazing Spider-Man Avengers Daredevil Fantastic Four Fantasy Masterpieces/Marvel Superheroes Marvel Collectors Items Mille the Model Modelling with Millie/Not Brand Echh Patsy & Hedy/Ghost Rider Rawhide Kid Sgt Fury Strange Tales Tales of Suspense Tales to Astonish Thor X-Men |
12 slots | 15 slots | 15 slots | 16 slots | 15 slots | 16 slots |
In 1966, the reprint books Marvel Tales and Marvel Collectors' Item Classics became regular bi-monthly titles. Journey into Mystery became Thor (with the same numbering) so that doesn't really count as a cancellation and launch. The number of titles was further bumped up by Daredevil becoming a monthly as well.
But 1967 was where it became really crazy. The Independent News contract was coming to a close and Marvel comics were gaining sales in leaps and bounds. In addition, IND - along with parent company National Periodical Publications (better known as DC) - were bought out by Kinney National, a cash-rich company with lots of car parks. Where DC sought to curb Marvel via their pointless restrictions, the new Kinney management soon tumbled to just how much money they were making distributing Marvels. It was in their own best interest to try to keep Goodman happy, because for the first time in ten years, he didn't really need them any more. With his sales figures, he could probably strike a deal with any distributor he chose.
And sure enough, in 1968, it was revealed that Goodman had been in talks with Marty Ackerman to sell Magazine Management to Perfect Film and Chemical. Ackerman was also negotiating with Curtis Circulation, which distributed Saturday Evening Post and Ladies Home Journal among others, around the same time. So adding Marvel Comics to that acquisition would have made for a very attractive deal.
Goodman's expansion began more aggressively at the beginning of 1968. Tales of Suspense became Captain America with issue 100 (Apr 1968, on sale 2 Jan); Iron Man and Sub-Mariner were put in a holding book, on sale the same day; Tales to Astonish was renamed Incredible Hulk with issue 102 (Apr 1968, on sale 9 Jan); Iron Man and Sub-Mariner then graduated to their own titles, cover-dated May 1968 (on sale 1 Feb).
Relentlessly, Marvel kept on going ... Captain Marvel was awarded his own title a week later, also cover-dated May 1968, on sale 8 Feb; June cover-dated additions were Doctor Strange and Nick Fury, Agent of SHIELD, both on-sale 1 Mar. The big surprise was Silver Surfer's own new title, cover dated Aug 1968, on sale 1 May. It was a brilliant, if expensive, time for Marvelites.
The net result was that Stan Lee's top artists were stretched thinly across the range. Jack Kirby would continue to draw Fantastic Four and Thor, and his 11 page Captain America assignment would go up to 20 pages monthly. Sixty pages a month would be tough sledding, even for speed-demon Kirby. Gene Colan would continue with his 20-page Daredevil gig, but his Iron Man would go from 11 pages to 20, and he also had 20 pages of Captain Marvel to draw. He only lasted four issues on that title. Stan would look to Colan in the next few months to take over Doctor Strange, so he also dropped Iron Man with issue 2 - which is where I lost interest in the title. John Buscema would take over Sub-Mariner art from a revolving door of artists - including creator Bill Everett, Werner Roth and even Gene Colan - while continuing to pencil The Avengers - he would add Silver Surfer to his workload a few months later.
1968 | |
Odd months | Even Months |
Amazing Spider-Man Avengers Captain Marvel Captain Savage Daredevil Doctor Strange Fantastic Four Incredible Hulk Iron Man Kid Colt Outlaw Marvel Superheroes Marvel Tales Mille the Model Nick Fury Sgt Fury Sub-Mariner Thor Two-Gun Kid X-Men |
Amazing Spider-Man Avengers Captain Marvel Captain Savage Daredevil Doctor Strange Fantastic Four Incredible Hulk Iron Man Marvel Superheroes Marvel Tales Mille the Model Nick Fury Not Brand Echh Rawhide Kid Sgt Fury Silver Surfer Sub-Mariner Thor X-Men |
19 slots | 20 slots |
But it wouldn't be long before the cracks began to show ... by the beginning of the year, Kirby would relinquish Captain America to Jim Steranko for three glorious issues before Stan began musical artist chairs on the title. For the two following months, John Romita and John Buscema each took a swing at Cap before Stan settled on Gene Colan, who provided pencils from issues 118 to 137. Doctor Strange fared a little better, artwise. After a shaky start with Dan Adkins artwork, Colan took over that one too and powered Marvel's Master of the Mystic Arts through the next 11 issues ... but in May 1969 the title dropped to bi-monthly (along with Captain Savage) and was cancelled with Doctor Strange 183 (Nov 1969). For me that was a terrible development, as it was one of my favourite Marvel titles at the time.
On the SHIELD title, Steranko managed 1 - 3 and 5 before quitting after Stan mistakenly believed Steranko would miss the SHIELD 4 (Sep 1968) deadline (he didn't) and hired veteran Frank Springer to draw a fill-in issue. My 14 year-old self wasn't impressed. The title limped along till the end of 1969, when it was cancelled with issue 15 (Nov 1969). And 1969's final casualty was Captain Marvel, suspended as of issue 19 (Dec 1969). But by that time, Goodman had sold Marvel Comics to Marty Ackerman for $15 million, so he didn't care. Ackerman didn't care either, as he'd paid Goodman far less than what Magazine Management was worth.
In the very next entry in this blog, I'll look into the prevailing wisdom that:
- Stan Lee invented the "Marvel Method" of creating comics
- Stan Lee was fed up with kids comics so he came up with Fantastic Four.
Next time: More musings on Marvel Myths