tag:blogger.com,1999:blog-8419605150672201683.post7600331005910420004..comments2024-03-01T14:01:34.480-08:00Comments on Marvel in the Silver Age: I said, Don't Mess with the logo!AirPiratePresshttp://www.blogger.com/profile/13136561512898563240noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8419605150672201683.post-69086411385901078932016-09-30T14:09:55.779-07:002016-09-30T14:09:55.779-07:00I agree about changing the logo for a one-off dram...I agree about changing the logo for a one-off dramatic effect, Al, no problems there. However, I'd say there's not as much difference between the Coca Cola logo and a comic's logo as you suggest, as, in either case, it's all to do with establishing the brand. The only difference is that the Coca Cola logo eventually became iconic through long-term use and most comic logos aren't around long enough to become so. The exception would be Superman, although even that's had a few subtle tweaks down through the years. That small observation aside 'though, I agree with pretty much everything else you say on the subject. Kidhttps://www.blogger.com/profile/07224781868125924337noreply@blogger.comtag:blogger.com,1999:blog-8419605150672201683.post-50381411121767025692016-09-29T03:51:40.121-07:002016-09-29T03:51:40.121-07:00Yes ... there should always be a compelling reason...Yes ... there should always be a compelling reason for changing a logo, if we're talking about evolution. But I still think it's okay to change the logo as a one-off for dramatic or comedy effect. I wouldn't compare the Coca-Cola brand logo to a magazine masthead, as they're two different things. Magazine logos regularly evolve as fashions and tastes evolve. The key consideration should always be whether the new version is an improvement. As you observe, Mr R ... not always.AirPiratePresshttps://www.blogger.com/profile/13136561512898563240noreply@blogger.comtag:blogger.com,1999:blog-8419605150672201683.post-91332836415317835132016-09-28T18:42:37.516-07:002016-09-28T18:42:37.516-07:00Talking of logos, Al, I see The Beano has a new (s...Talking of logos, Al, I see The Beano has a new (sort of) logo. I saw it on the cover of the 2017 Annual in Glasgow today. Thing is, it's not too different from the previous one, and isn't really an improvement on it. I remember when Tom Paterson took over drawing the Buster strip in the mid-'80s and Buster comic was given a new logo, but it didn't have the same impact as the previous one. Can you imagine Coca Cola changing their logo? It would be sacrilege. There should always be a compelling reason for changing a logo, and I'm not convinced that it's always been the case. Interesting post as always. Kidhttps://www.blogger.com/profile/07224781868125924337noreply@blogger.com