Showing posts with label Marvel house ads. Show all posts
Showing posts with label Marvel house ads. Show all posts

Thursday, 9 January 2020

Marvel's Weird One-Shots (or, Hey ... where's issue 2?)

THE SECOND HALF OF THE 1960s was a strange time for Marvel Comics. Stan Lee had established a strong line of comic books by 1966, and was less restricted by distributor Independent News' eight-titles-a-month rule. With a roster of 20 titles, many of them monthly, Martin Goodman was also sneaking in Annuals (which seemed to be exempt from the distributors' monthly limit) and some puzzling one-shots.

I have no recollection of when I first saw Marvel Super-Heroes 1 (Oct 1966). And back when I was twelve, it never occurred to me to question why a comic was published. I'm sure I would have thought it was simply a companion magazine to the other giant comics I loved so much, Marvel Tales and Marvel Collectors' Item Classics. Expensive though they were at 1/6, almost double the price of a regular comic, they provided me and many other Marvel latecomers easy access to the earliest Marvel stories. I think at the time I had already picked up Avengers 2 and Daredevil 1 from one of the second-hand shops I haunted, so for me the big draw with MSH1 was the reprint of the Golden Age Human Torch and Sub-Mariner battle from Marvel Mystery Comics 8 (Jun 1940).

The casual observer would be hard pressed to know why Stan Lee had put together a comic that reprinted the first issue of Daredevil (then a little over two years old) along with the second issue of The Avengers (Avengers 1 had been reprinted in Marvel Tales 2 the year before).
Ever since reading in Fantastic Four 4 (May 1962) that there had been Sub-Mariner comics in the 1940s, I'd been intrigued to know what they were like. And here was Stan showing us not only some pages from the Golden Age of Comics, but also his first text story from Captain America 3 (May 1941). 

To be honest, the Golden Age was a bit of a disappointment to my 12 year old self. Even at that age, I could grasp the historical importance, but I thought the actual comic strip was crudely drawn - I mean, I thought I could have done better myself - and was badly written. Not like the Stan Lee/Jack Kirby tales I was reading in the contemporary Marvels. And from there on, I never really warmed to the comics of the 1940s.

None of this explains, however, what the point of Marvel Super-Heroes 1 was. Despite promising in the small print that the title would be published quarterly, the second issue never appeared. And I didn't find out the answer to that until fairly recently. Because what we fans couldn't know was that Marvel publisher Martin Goodman had ordered Stan Lee to get a comic on the newsstands called Marvel Super-Heroes to promote the forthcoming September 1966 release of the syndicated Marvel Super-Heroes tv show.

Here's one of the ads that ran in Marvel comics for the Marvel Super-Heroes syndicated television cartoon show. No sign of Daredevil here. I wonder what Stan was thinking ...
So the comic came out in July 1966 (in the US), to promote a show that debuted in the autumn of 1966 on American television and because the comic didn't even carry an ad for the show, we had no way of knowing in the UK that the two had anything to do with one another. Stan didn't even explain the connection in the Bullpen Bulletins page for October 1966, when he announced the MSH comic. 

From Stan's wording here, it does sound like Marvel Super-Heroes was planned as an ongoing title, but its slot was taken by Fantasy Masterpieces, which eventually underwent a title change to Marvel Super-Heroes anyway. Click on image to enlarge.
This could have been because Martin Goodman didn't want any info about the forthcoming tv show leaked too early. Stan plugged the show in the very next Bullpen Bulletins page in the November cover-dated issues. Then, a year later, Marvel would change Fantasy Masterpieces, a title reprinting mostly Golden Age and Atomic Age Marvel characters, into a comic that would showcase new characters under consideration for their own titles. Stan called it Marvel Super-Heroes.

The first try-out in the newly revamped Fantasy Masterpieces was for Captain Marvel. There would be more, but only the above Kree warrior would go on to have his own series from 1968 to 1979, which would cement the reputation of Jim Starlin as a top writer-artist and give us Thanos as a major Marvel villain.
During the negotiations for the Marvel Super-Heroes show, Martin Goodman had held back Spider-Man and Fantastic Four from consideration, because I suppose he figured he could get a better deal for those characters if the 1966 Super-Heroes show did well. It must have worked, because in 1967, Marvel announced that network ABC would be screening Spider-Man and Fantastic Four cartoons as part of their Saturday morning show, "Hannah-Barbera's World of Super Adventure". The Fantastic Four cartoon was produced by Hannah-Barbera, and I'm presuming this made for better quality of animation than the low-budget, limited animation we got with the Marvel Super-Heroes show. I'm saying "presume" because I've never seen any episodes. That's right, the series was never screened in the UK and wasn't released on DVD, as the Hannah-Barbera catalogue is owned by Warner Brothers - who probably don't want to be promoting Marvel characters in competition with their own DC properties.

This ad appeared in the November-dated Marvel comics during 1967 (which would have been on sale in August), though the cartoons were mentioned in the Bullpen Bulletins page in the October-dated Marvels.
The Spider-Man half of the hour slot was produced by Grantray-Lawrence and wasn't much better quality animation than that of the MSH show they had also produced. I wrote a little about the show in an earlier blog, so I won't rehash that here ... but as with Marvel Super-Heroes, Martin Goodman hatched a plan to promote both Marvel Comics and the Marvel cartoons with a special one-shot mag, America's Best TV Comics 1 (Nov 1967).

Though it wasn't branded as such, the comic was produced by the Marvel Bullpen and featured - front and centre - a severely edited Spider-Man story (reprinting just ten story pages from Amazing Spider-Man 42) and another ten pages from Fantastic Four 19.

Though not branded as such, America's Best TV Comics was certainly a Bullpen Production, mostly under the watchful eye of key Marvel production man Sol Brodsky. There's evidence of Paul Reinman, Frank Giacoia and Bill Everett art inside.
The rest of the comic was filled out with a Casper the Friendly Ghost reprint, and some specially commissioned strips featuring George of the Jungle, Journey to the Center of the Earth and King Kong, by various members of the Marvel art staff. Sixty-four pages of comics for 25c ... and no ads. And no Beatles, probably due to contract issues, or perhaps the fact that the cartoon feature Yellow Submarine was either under way, or about to start production, and the loveable Moptops were keeping their options open. I'm pretty sure this wasn't distributed in the UK, and I picked up my copy at a London Comics Convention some time in the late 1970s.

I bought this comic off the spinner rack in 1967 and it was worth every penny of the 1/6 price tag. Not only did Daredevil battle six of his most dangerous enemies across 39 pages of story, there were cracking back-up features about DD, all illustrated by the brilliant Gene Colan.
Around the same time, Marvel prepared another one-shot, the Daredevil Annual 1 (Sep 1967). OK, technically an Annual isn't a one-shot, but in all fairness the second (all-reprint) issue didn't appear until 1971 - well outside the fabled Silver Age of comics and therefore in my book doesn't count!

The comic essentially tried to invoke the same magic as the frankly fabulous Amazing Spider-Man Annual 1 from 1964. And to be fair, with the incredible Gene Colan artwork it almost managed it. The main story was a rattling good read at 39 pages of all-new Gene Colan art, and at the time Colan was my absolute favourite Marvel artist. Backing that up were 16 pages of pinups and behind-the-scenes explanations of how DD's billy club works, and like that.

The pinups in the Daredevil Annual were pretty darn good. The Daredevil pinup was iconic and as a 13 year-old, I was especially taken with the portrait of Karen Page ... Colan always did draw gorgeous girls.
Beyond the comics it published in 1967, Marvel was affected by other big changes in the industry. The first was that National Periodical Publications (it didn't officially change its name to "DC Comics" until 1971) was bought by Kinney National, a car park company that had money to invest. They would later also buy Warner Brothers-Seven Arts. This was important to Martin Goodman's operation because National Periodicals also owned Independent News, the company that distributed Goodman's magazines and comics ... and it was National's Jack Liebowitz who maintained the limiting stranglehold over the number of titles Marvel could put on the newsstands.

I can't be sure, but it seems pretty likely to me that someone at Kinney looked over the sales figures of Marvel and thought, "Why the heck are we limiting these guys? They could be selling millions more comics for us if we just let them!"

As mentioned at the end of my October 2019 post, according to the audited ABC magazine sales figures, by the beginning of 1967, Marvel was beginning to edge in front of DC in sales. So it's likely that the bean-counters at Kinney removed the restrictions, paving the way for Marvel's expansion at the end of 1967 and into 1968, beginning with the Marvel anthology titles Tales to Astonish, Strange Tales and Tales of Suspense.

For years I wondered why Martin Goodman structured the expansion of the anthology titles the way he did. I've laid out a plan of the 1968 expansion in the below table so you can see at a glance how Suspense, Astonish and Strange Tales were converted to single character titles.


Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Tales of Suspense 97 98 99 - - - - - - - - -
Captain America - - - 100 101 102 103 104 105 106 107 108
Iron Man - - - - 1 2 3 4 5 6 7 8
Iron Man & Subby - - - 1 - - - - - - - -
Tales to Astonish 99 100 101 - - - - - - - - -
Sub-Mariner - - - - 1 2 3 4 5 6 7 8
Hulk - - - 102 103 104 105 106 107 108 109 110
Strange Tales 164 165 166 167 168 - - - - - - -
Doctor Strange - - - - - 169 170 171 172 173 174 175
Nick Fury - - - - - 1 2 3 4 5 6 7

In April, Tales of Suspense was retitled Captain America and Tales to Astonish became The Incredible Hulk. Now to my 13 year old way of thinking, Marvel should have put Iron Man and Sub-Mariner immediately into their own titles. But Martin Goodman was likely much more savvy when it came to newsstand distribution, so he held the Iron Man and Sub-Mariner titles back a month. I'm now guessing he did that so as not to stretch the pocket money of his young customers too thin in a single month.

However, that would have left Marvel readers without an Iron Man or a Sub-Mariner story in April 1968 ... so Goodman simply put a new comic on the schedule ... the one-shot Iron Man and Sub-Mariner 1.

Iron Man and Sub-Mariner 1 had wall-to-wall Gene Colan art, so that was an excellent reason to buy it ... also the stories continued right on from Tales of Suspense 99 and Tales to Astonish 101.
Unfortunately for Editor Stan, both the Iron Man and Subby tales were right in the middle of a story arc, so it wasn't possible to do a special Iron Man/Subby battle or team-up issue along the lines of Tales to Astonish 100 (Feb 1968). This also makes me suspect that Goodman's decision to expand the three anthology titles into six comics was likely quite a sudden one. So Stan had to find a way to continue the storylines and yet still fit in with Goodman's staggered launch approach for Sub-Mariner, Iron Man, Doctor Strange and Nick Fury Agent of SHIELD.

This was how Stan announced the expansion of the Marvel line in the early months of 1968 ... a little cryptically, it's true, but it's not hard to guess what would be happening after the appearance of Iron Man and Sub-Mariner 1. Stan's also talking up Not Brand Echh and the forthcoming Captain Marvel title.
And he did that by cramming two 11-page instalments of the Iron Man and the Sub-Mariner story arcs into one regular-size comic mag. The following month, both characters would get their own titles ... but for comic readers in the UK, the spotty distribution meant that I picked up both IM&Subby 1 and Iron Man 1 (May 1968) off the same spinner rack at the same time.

Later the same year, I came across the 68 page giant Tales of Asgard 1 (Oct 1968). This simply packaged up the "Tales of Asgard" back-up strips from Journey Into Mystery 97 - 106 in a double-sized 25c package. I'm really not sure what the point of that was ... the back-up strip had been chopped out of Thor's ongoing comic with issue 145, replaced in Thor 146 with The Inhumans. When that mini-series came to an end, the main Thor strip was expanded to 20 pages to fill the comic. Was Stan - or possibly Martin Goodman - testing the waters to see if the readers wanted "Tales of Asgard" back? Certainly, Thor was the best-selling of the former anthology titles (averaging 295,000 copies a month during 1968, compared with the next best-selling, Astonish at a tad under 278,000).

As promising as the cover was, Tales of Asgard was just a bunch of reprints from the old Journey into Mystery comics of the early 1960s. What a shame Jack Kirby didn't get to do a full-on epic length version of Ragnarok, instead.
Whatever the reason, the comic remained a one-shot (it was billed that way in the mag's indicia), and we wouldn't see "Tales of Asgard" again for a very long time.

That same month, Marvel published the first Hulk Special, another mag that wouldn't have a second issue - at least not for several years, and all-reprint, at that. (Edit - Kid Robson has pointed out that the second Hulk Special did appear just a year later. It just seemed a lot longer to my tweenage self.)

I never get tired of looking at this ... one of Stan's less-successful editorial decisions was getting Marie Severin to redraw the Hulk's face on Jim Steranko's overnight cover art he did for the Hulk King-Size Special 1 when Dan Adkins couldn't deliver the job to deadline.
I won't go too much into the content of Hulk King-Size Special 1 (Oct 1968), as I covered it in some detail both in the "Messing with the Cover" entry in this blog and in the more recent Inhumans entry, just a couple of months back. The story was a mammoth 51 pages, a record I believe for a single story at the time, which left little room for any back-up features. Also, that job kept penciller Marie Severin away from the regular monthly Hulk title, opening the way for newcomer Herb Trimpe to take over, a strip he would later become inextricably linked with.

And that was pretty much it for Marvel one-shots in the Silver Age. As the 1960s drew to a close, and Martin Goodman was edged ever-closer to the door by Marvel's new owners, Perfect Film and Chemical, the company aggressively expanded the line, looking to crowd DC Comics and other competitors off the newsstands, stretching themselves thin and compromising the quality of the content in the longer term ... but that's a story for another time.

Next: Exposed - Myths of the Marvel Silver Age




Sunday, 24 February 2019

Bullpen Bulletins - How it all started

ONE OF THE GREAT THINGS about the comics of Marvel's formative years is how Stan instinctively understood how to connect with his audience. Every bit as important as the exciting scripts and art of the comic stories were the Marvel editorial pages, starting with the letters pages which would soon spin off the Marvel Bullpen Bulletins.

The Marvel Bullpen Bulletin pages started in some November 1965 cover-dated Marvel comics (above is the first one to appear in Amazing Spider-Man, issue 31) ... but the foundations for this were laid much earlier in the letters pages that began in early 1962. Editor Stan Lee would evolve and build on the way he talked back to his readers and finally make a feature of it, a page that many fans (including myself) would read before the story.
The first Marvel letters page was in Fantastic Four 3 (Mar 1962). When you think about it, that's pretty soon after Stan made the conscious effort to up his game and do something a bit more engaging than Godzilla rip-off comics. Quoted in Ronin Ro's Tales to Astonish Stan explained that "we had never gotten fan mail, maybe one letter a year about some stupid subject. But all of a sudden we got fan mail from readers saying 'We love this [Fantastic Four] book', 'We can't wait for the next issue'. I knew we were onto something."

Stan Lee explains what inspired him to start connecting with the Marvel readers
in that signature humorous, friendly tone. Click on image to enlarge.
So, never one to let an opportunity go to waste, Stan immediately started running a letter column in the first available Fantastic Four comic. But though he has in the past stated that the office was swamped with letters, that seems less likely when you take a closer look at that first "Fantastic 4 Fan page".

It's early days, and this letter page from Fantastic Four 3 is not hugely different from the occasional fan letters that ran in the DC Comics of the period ... but for the marked informality of the editorial responses to the letters, certainly the voice of Stan Lee. And what about those handwritten "4"s separating the letters?
While the first letter from future Marvel inker Alan Weiss seems genuine enough, the final letter on the page is from a certain "S. Brodsky" of Brooklyn, New York. Could that be Marvel production guy Sol Brodsky, writing a letter of comment to fill out a page that had fetched up a little short of material?

That trademark Stan Lee light and humorous tone is right there on the very first Marvel Comics letters page. His reply to Alan Weiss reads, "It'll [FF] become a success? What do you think it is now. Chicken liver?? Consider that our artist signs the name JACK KIRBY on everything he can get his greedy little fingers on, I think we can safely claim that that's his name!"

The next FF Fan page looked a little less rushed though no less padded. The "4"s between the letters looked to have been lifted from the FF's uniforms, which was an improvement, but the portrait of Sue Storm looked like it might have been drawn by Stan Lee - Sol Brodsky was a much better artist than that. The padding came in the form of a letter credited to "S. Goldberg" which reads like it was written by Stan himself - Stan Goldberg was the colourist on most of the Marvel titles at the time and also the artist on Millie the Model.

The third Marvel letters column (the second was in Amazing Adult Fantasy 12, on sale a week earlier than FF4) introduces Stan's idea of plugging other Marvel titles to bring cohesiveness and synergy to the line, by mentioning other Marvel product.
The page also contains Stan's first plug for other Marvel titles, as he mentions Millie the Model and Patsy Walker in the reply to the final letter on the page. The first letter - from Len Blake - also mentions Amazing Adult Fantasy (which coincidently introduced a letter column that month), so although Stan hadn't started his cross-over house ads yet, he was using the letter columns to make readers aware that "MC" comics published other titles, too.

I didn't note any later-famous names in the list of contest winners Stan published on the Fantastic Four 6 letters page ... is your name there?
The Fantastic Four Fan Page in FF6 (Sep 1962) contained the results of the contest Stan set in FF4 ... why did the stolen gem become invisible when Sue Storm did? Stan devotes a third of the page to the answer and prints the names of all the readers who got the answer right. Another interesting snippet of information tells us that Stan's working on the letters page on 14th March 1962. This gives us the most accurate picture of the lead times for Marvel Comics at that time. FF6 went on sale on 12th June 1962, which means a 13 week lead time from when Stan was working on the letters page till the issue reached the newsstands. I love trivia like that!

The letters pages continued in Fantastic Four pretty much along the same lines - without the fake letters, it should be noted - until Stan announced he was doing away with the formal "Dear Editor" salutations and started including announcements peppered throughout the page.

For me the most interesting information on FF10's letter page is the news that while eight readers favoured dropping Invisible Girl from the comic, 639 demanded that she stay. So while letters may have been thinner on the ground when FF3 was published, the very existence of letters pages had substantially increased fan mail.
Now all the letters would start with "Dear Stan and Jack" and Stan was explaining to readers how Marvel worked behind the scenes - for example, Marvel had no reserves of Fantastic Four issues 1 - 9 so wouldn't be supplying back issues any longer.

No announcements in this letter column, but some interesting facts about the FF. Did you know that both Reed Richards and Ben Grimm are in their late thirties, whereas Johnny is just 17? With some simple arithmetic, that allows me to calculate that Richards would have been around 18 when he met Nick Fury in Sgt Fury 3. By contrast, the Metropolis Mailbag in Superman 159 is a pretty dull affair. The most interesting thing on the page is the Statement of Circulation.
Fantastic Four 11 (Feb 1963) expanded the letters column to two pages. This was actually quite a big deal, because it meant that Stan had realised just how important it was to connect with the fan-base in an informal and friendly way. By contrast, the Metropolis Mailbag letter column over in the Mort Weisinger-edited Superman 159 the same month was just two-thirds of a page, with the title's Statement of Ownership taking up the remaining third.

The Fantastic 4 Fan Page in issue 12 (Mar 1963) was also a double page of just letters, but did end with the message that Amazing Spider-Man 1 would be on sale on 10th Dec 1962. From that we can calculate that the Marvel books were on sale a good 11 weeks before their cover date. Add that to the 13 week lead time from sending an issue to the printers, then the gap between the in-house deadline and the issue's cover date is almost six months.

Announced in Fantastic Four 13 (Apr 1963) - No new members for the Fantastic Four, Iron Man's appearing in Tales of Suspense and The Sub-Mariner returns in the very next issue of FF.
Fantastic Four 13's letter page contained the first dedicated Special Announcements Section, and it's this that is the earliest foreshadowing of the Marvel Bullpen pages that lay just a couple of years in the future.

A great promotion page from the April 1963 Fantastic Four comic ...
but darnit, I think I may have missed 'em!
That same FF issue also contained a House Ad to die for ... The Amazing Spider-Man 1 and Tales of Suspense 39, featuring the first appearance of Iron Man. Don't you just want to run down to the newsstand now and pick up copies?

As the Fantastic 4 Fan Page progressed, the Special Announcements Section grew longer. By FF30 (Sep 1964) it was taking up almost half the allotted two-page spread. The bulk of the Announcements were just plugging the other Marvel comics on sale the same month - which included a slew of Annuals - but another change was in the wind.

Fantastic Four 30 - would you look at the size of that Special Announcements Section. The first half is highlighting the 1964 Annuals: Amazing Spider-Man Annual 1, Marvel Tales Annual 1, Fantastic Four Annual 2, and Mille the Model Annual 3. The remainder plugs Tales to Astonish 60 - with the new Hulk solo series, Amazing Spider-Man 16, co-starring Daredevil, Avengers 5, Daredevil 3 and Thor 107 (?)
The letters column in Fantastic Four 33 (Dec 1964) included a table listing all the Marvel titles on sale the same month. With the hard-sell sectioned off in its own area, Stan was freed up to reveal what MMMS stood for, to tell readers that every Marvel mag now had a letters column and that Stan had been elected Best Writer as well as Best Editor of the Year by the Academy of Comic-Book Fans and Collectors.

As well as boxing off the Mighty Marvel Checklist into its own section, the Fantastic 4 Fan Page in FF33 also had a healthy announcements section. Click on the image to read future Marvel scripter Don McGregor's suggestion that Reed and Sue marry.
It was definitely taking shape as a Marvel Bullpen Bulletins page in all but name. But the actual Bullpen pages were still a year away, so we'll take a closer look at those next time.

Next: The Marvel Bullpen Page touches down







Sunday, 15 January 2017

Strange Tales: The Human Torch solo stories

IT'S FAIRLY WELL RECORDED that at the beginning of the 1960s, when Marvel publisher Martin Goodman instructed editor and head writer Stan Lee to kick off a superhero team comic to cash in on the success DC was having with Justice League, he wanted to revive Timely's Golden Age characters The Human Torch, Captain America and The Sub-Mariner.

The Human Torch had been the headline character in Marvel's first ever comic, Marvel Comics 1 (Oct 1939). When Stan was ordered to create a new superhero team book in 1961, Goodman wanted to re-use the Timely characters, but Stan went with The Fantastic Four, likely including The Human Torch to appease Goodman.
And if Stan had just meekly followed that order, it's doubtful that we would have a Marvel Comics today. At best, the company would probably have ended up as a curious footnote in the history of comics, and not the creative powerhouse it evolved into during the 1960s.

As good as Stan's instincts were, he did take a few mis-steps along the way. No shame in that. We learn only from our mistakes. The Incredibe Hulk was discontinued after just six issues, though the character would pop up as a guest star here and there until a new approach and a new home could be found for him. And Ant-Man too would struggle to find an audience during those formative years.

I actually enjoyed the exploits of both characters as a kid reading those books around 1963-1964, but I found it a bit inexplicable that The Human Torch enjoyed such a long run in Strange Tales.

Though I wouldn't have known it as the time, the lead Human Torch story in this early issue was during the period Stan was trying to hire in experienced scripters. This one was written by Superman co-creator and industry legend Jerry Siegel. Even so, his expository dialogue does squeeze Ayers' art literally into a corner.
Click on Image to expand.
I'm fairly sure that the first Strange Tales featuring the Human Torch I saw back in the early 1960s was issue 112 (Sep 1963), probably a year or so after it came out. The first of two stories written by Jerry Siegel, the issue was a good introduction to the character, as it established many strong plot points in its 13 pages. First there's the Spider-Man style sub-plot with tv commentator Ted Braddock attacking The Human Torch on air for being a hot-headed show-off ... not without cause, I have to say. The main plot has The Eel stealing a high-tech gadget from a scientist that turns out to be a miniature nuclear power supply. Just why a scientist is constructing a hazardous nuclear device in a populated area is never explored. The Torch goes after the Eel, runs into The Thing (see above page scan) and recovers the atomic device. But his troubles aren't over. The Torch's "flame molecules indicate the atomic pile will explode in a split second from now" and he flies the device into the stratosphere to contain the explosion with his own body. After that foolhardy but brave act, tv's Ted Braddock relents and decides The Torch is a hero after all, restoring the status quo.

Dick Ayers was inking Kirby's pencils on Fantastic Four at the same time as he was drawing The Human Torch in Strange Tales, so was the ideal artist (after Kirby) to be providing art for this FF spin-off. The first two panels are Ayer's art on The Human Torch. The third is an Ayers-inked panel of Kirby pencils from FF18, for comparison.
Yes, it is a little corny, and probably not how Stan would have scripted the same tale, but Dick Ayers' art is very good indeed here and it's very obvious he's doing his best to capture the spirit of Kirby, including typical "Kirby's Kast of Kharacters" shots, some strong action splash panels and good pacing. The only slight weakness, I was going to say, is Ayers' portrayal of The Thing. I've always thought that no one draws Ben Grimm as well as Kirby. But when I checked Fantastic Four 18, which came out the same month as Strange Tales 112 and was also inked by Dick Ayers - and it seems that Dick was drawing the Thing exactly as Kirby was ... or perhaps it was Ayers' inking that defined The Thing's look at the time.

The Lee-Ditko fantasy back-up story in Strange Tales 112 is a really good one, and the house ads for key first issues and equally important debut superhero annuals was very much a bonus for this newly-minted Marvelite.
Strange Tales 112 is rounded out with an absolute gem of a Lee-Ditko fantasy story, a pretty neat Larry Lieber-Paul Reinman sci-fi story and two great house ads for landmark Marvel comics. Weirdly, this issue didn't have Dr Strange. The character had first appeared in Strange Tales 110, with a follow-up adventure in ST111. He was missing from Strange Tales 112 and 113, so I had somehow stumbled across an anomalous patch of Strange-free Strange Tales.

But after this issue, I would go back to the beginning of the Torch run and start to amass a complete set of Strange Tales, plugging the gaps with the Marvel Tales reprints.

IN THE BEGINNING WAS KIRBY

When I began to back-fill my collection and got to read the earlier Strange Tales, a couple of major differences between the Torch in the Fantastic Four comics and this solo version became very obvious. The first was that plotter Stan and scripter Larry Lieber had tried to re-engineer the character so that he could have a secret identity and operate incognito in the small American town of Glenville where he was living. This made no sense to me as it was obvious from the Fantastic Four comic that the FF all lived in the Baxter Building, and that the public was well-aware that Johnny Storm was The Human Torch.

The story in Strange Tales 101 was a pretty daft, portraying The Human Torch as a superhero with a secret identity and having the villain revealed as "Charles Stanton, publisher of the town's newspaper. I can hardly believe it!" ... straight out of a Scooby-Doo cartoon.
Even dafter is Johnny explaining on the first page of Strange Tales 101 (Oct 1962) that, even though the townsfolk know Sue is Invisible Girl, no one knows he's The Human Torch. Really? They don't suspect Sue Storm's brother Johnny is the Human Torch? OK, if you say so ...

The only explanation I can think of is that Stan was trying to pitch these stories at a younger readership, who probably didn't read Fantastic Four. But even that is a bit shakey. Why would anyone think it was a good idea to pitch a character, whose power is to set himself alight, to small kids? And at this point, Fantastic Four was only up to issue 7, and wasn't yet exploring the slightly more grown-up themes that would start around the time of The Hate Monger story (FF21, Dec 1963), so I'm not convincing even myself, here.

The front cover of Strange Tales 102 almost seems to suggest that the Torch story is a back-up rather than a star attraction. Inside, The Wizard impersonates The Torch in order to discredit the young hero, a storyline that couldn't have been unfamiliar to comic readers of any age, and one that Stan would return to often.
Strange Tales 102 (Nov 1962) was a bit of an improvement. It introduced a major Marvel character, The Wizard, who would later go on the lead the Frightful Four and defeat the FF on a couple of occasions. The whole secret identity thing was hardly mentioned, though there is a scene where the Wizard douses Torch's flame, and Kirby draws the Torch's figure with his head still obscured by flames. But overall, there's more of a sense of menace here, with The Wizard portrayed as a smart and resourceful foe.

Interestingly, though the plot includes the cliche of the villain impersonating the hero to turn the public against him, the technology The Wizard uses to imitate The Torch's flame is not so dissimilar to the flame suit Reed builds for Johnny in Fantastic Four 39 (Jun 1965), after the team have lost their powers at the hands of ... The Wizard.

Strange Tales 103 (Dec 1962) gave us a Torch story that more resembled Stan's fantasy yarns than it did his superhero stuff. Check out the brazen Valeria (daughter of the despotic Zemu) using her feminine wiles on the hapless guard to effect Johnny's escape. That'll be the end of his career as an evil hench-person.
The next issue had an altogether more whimsical story, as its title "Prisoner of the 5th Dimension" might suggest. Again written by Lee/Lieber and drawn by Jack Kirby, the story seems to mesh together plots of two standard Stan Lee fantasy stories and tosses The Torch into the mix. The first plot is that of an alien disguised as an old man, scaring people away from an area so the aliens can invade. The second plot is the hero being transported to an alien world (in this case the 5th Dimension), then being helped by the beautiful daughter of the despotic ruler.

The Human Torch exhibits some powers that he doesn't seem to have over in the Fantastic Four comic. In this tale he can burrow through the earth using his flame power and create a tornado. He also manufactures a smoke screen and does skywriting (in neat block capitals that are almost as good as Artie Simek's) ... but I'm fairly sure I remember him pulling those stunts in the FF book, as well.

It's hard to say which aspect of Strange Tales villain Paste-Pot Pete is more ridiculous - his name or his costume. I doubt any of the parties involved would be able to remember why they portrayed him this way, but from this perspective, it doesn't seem to make any sense.
Strange Tales 104 (Jan 1963) was on sale the same month as Fantastic Four 10, and introduced a character who would go on to join forces with The Wizard and menace the FF in Fantastic Four 36 (Mar 1965). In these early appearance, Paste-Pot Pete was a depicted clownish figure, despite his criminal tendencies. Why Jack Kirby thought it was a good idea to draw him in a comedy artist's outfit, I really couldn't say. Perhaps Stan intended Pete to use his crazy appearance to make the police think he was harmless, until it was too late. Or maybe he was originally intended simply as a comedy antagonist (like Superman's Mr Mxyzptlk, also a denizen of the 5th Dimension), and somehow scripter Larry Lieber didn't get the memo.

To be honest, back in 1964 or 1965 when I would have first seen this story, it didn't much bother me, but now it just seems downright daft.

Strange Tales 105 was a catalogue of dodgy science ... I wouldn't have been convinced by the idea of the Torch stopping a shell from an artillery gun with his heat, however intense. The kinetic energy doesn't dissipate just because the metal's melted. The molten slag would still plough through his body at speed.
Strange Tales 105 (Feb 1963) featured the return of The Wizard, just three issues after we last saw him. Clearly a big fan of the Silver Age Lex Luthor, The Wizard has been behaving like the model prisoner until he could get assigned to the prison pharmacy. The using the available "harmless chemicals" he concocts a "serum" to "burn through the strongest substance" and makes a big hole in his cell wall. Panicky guards turn up and charge through the gap in pursuit of The Wizard - only he's hiding behind the cell door. He then calmly leaves through the front entrance.

Holed up in his hideout, The Wizard then issues a challenge to The Torch. Impulsively, The Torch rushes off to confront his enemy - on the foe's home ground. Which seems like an awful big strategic mistake to me (Sun Tzu, 10.25).

So, The Wizard's stronghold is a huge underground system of traps and weapons. Where did he get the field-gun he shoots The Torch with? Or the asbestos-lined chamber where he traps the Torch. How much did all this cost? And most importantly, who built it?

This is a sample of the books Martin Goodman published the same month as Strange Tales 105. Still only identified by the "MC" box on the cover, no Marvel Corner Box yet, and still pretty bland stories that don't really compete with DC's slick professionalism. The only ray of sunshine here is Fantastic Four. The story in issue 11 was kind of fun, probably Stan's first use of humour in a straight superhero tale, with the Impossible Man being more exasperating than menacing.
Even though the credits say that Stan was plotting, the story does scan like the sort of thing DC were publishing at the same time. Larry Leiber has said that he provided full scripts to Kirby around this time, indeed that Kirby was unhappy if he didn't get a full script. Still, this was early days for Stan and Marvel. Amazing Spider-Man 1 wouldn't come out until the following month. So I shouldn't complain simply because Stan hadn't found his editorial voice yet ...

The two big revelations for Strange Tales 106 are that Johnny's neighbours were just kidding on that they didn't know he was The Human Torch, and that The Acrobat is really a super-villain, not a super-hero. Ayers' pages are serviceable, but don't quite have the polish here that Jack Kirby's have.
The next issue, Strange Tales 106 (Mar 1963), saw series inker Dick Ayers take over as penciller as well. A character shows up on Johnny Storm's doorstep, offering his acrobatic skills and a partnership to The Torch. They'll form a new team called "The Torrid Twosome". Catchy. Of course, it's a scam and it doesn't take long for The Acrobat to show his true colours. The Fantastic Four come along at the end and save the day.

The most interesting this about this story is that Stan ditches the ill-advised attempt by the Torch to have a "secret identity". It's revealed that everyone in town knew Johnny was The Human Torch, but didn't let on, out of respect for Johnny's privacy.

Dick Ayer's work on pencils is pretty good. Individually, the panels are a fair attempt at the Kirby style, but the page layouts don't have The King's flow or design sense. 

It is a bit of a classic cover, pencilled by Jack Kirby, but the story inside Strange Tales 107 is a little disappointing. Johnny is again displaying hitherto unknown powers, as is Namor and the whole battle feels just a little unimaginative. Sub-Marine would get the epic battle he merited in the Fantastic Four Annual 1, on sale just three months later. Marvel Mystery Comics 8 had the first half of the epic 1940s Torch-Subby battle.
I don't know if Stan felt the title needed a bit of a boost, but Strange Tales 107 (Apr 1963) brought out the big guns and featured The Sub-Mariner as the foe. It's a bit reminiscent of Marvel Mystery Comics 8 & 9 (Jun & Jul 1940), where the Human Torch and Sub-Mariner strips were combined for an epic 44-page showdown. Sadly, this Torch vs Subby battle wasn't that epic. It had Sub-Mariner displaying the abilities of sea creatures, though he never again used these powers. And it had The Torch flying underwater with his flame on. His claim that he was using his super-nova flame fooled no one, it was just a daft idea.

For the next few issues, Stan sidelined Larry Lieber and had a revolving door of different scripters, working over Stan's plots with Dick Ayers art. The results weren't great.

Despite the presence of Kirby on pencils, the Torch stories in these issues weren't any better than what had come before. In fact, I thought the scripts of Robert Bernstein were less effective than Larry Lieber's work.
Strange Tales 108 and 109 (May-Jun 1963) were scripted by Robert Bernstein ("R. Berns"), who had started in the 1940s, working for both DC (Green Lantern) and Marvel (Black Rider & Wild Western). In the 1950s, Bernstein scripted for DC (GI Combat & Our Army At War), Quality (Blackhawk & Dollman) and EC (Psychoananlysis & Shock Illustrated). As the 1960s approached, Bernstein found himself working under the baleful eye of DC's Dark Overlord Mort Weisinger, writing scripts for Aquaman and Superboy in Adventure Comics, Lois Lane and Jimmy Olsen, and even Superman. So scripting for Stan Lee over at Marvel was a risky business for him. So much so that one wonders why he didn't come up with a better disguise than "R. Berns".

For Stan he scripted the Thor feature in Journey into Mystery 92-96, Iron man in Tales of Suspense 40-46, as well his Strange Tales work.

Curiously, for Strange Tales 108, Kirby was back, though the story still had that pre-Marvel goofiness about it. The baddy is an artist who paints pictures that come to life and menace The Torch. Stan is still getting the plotter credit, so we can lay this one at his door. Bernstein's script was serviceable enough, though it lacked even Larry Leiber's little inspired touches.

Kirby also pencilled Strange Tales 109 ... though some of the panels look very much like they've been redrawn by other hands. Bernstein's script makes a better effort to emulate Stan's freewheeling, slang-laden style but the plot, with a suburban sorcerer using Pandora's Box to carry out crimes, lacks spark.

Strange Tales 110 was memorable for teaming The Wizard and Paste-Pot Pete for the first time. These two would go on the form the backbone of the Fantastic Four's most dangerous foes, The Frightful Four, and be directly responsible for defeating Johnny and his team-mates just two years later. Oh and it had the first Dr Strange story, too. Strange Tales 111 ... not so memorable.
With Strange Tales 110 and 111 (Jul-Aug 1963), Bernstein was out and Ernie Hart was in. Hart had been an editor at Timely during the 1940s, had scripted for Charlton during the 1950s and was drafted in by Stan Lee to write Strange Tales and Ant-Man in Tales to Astonish 44-48 under the pen-name "H. E. Huntley". His stint on The Torch lasted just two issues.

Issue 110 brought back both The Wizard and Paste-Pot Pete, teaming them up for the first time, in anticipation of their later Frightful Four alliance. Kirby was gone again, replaced on the art by Dick Ayers. And, as with the stories scripted by Robert Bernstein, Hart's dialogue is sort of serviceable ... but with the Wizard uttering lines like "You're fellow after my own heart. I'll join you gladly, Paste-Pot Pete, in such a delightful endeavour!" you have to wonder what on earth editor Stan Lee was thinking. 

Strange Tales 111 pit The Human Torch against The Asbestos Man ... the most surprising aspect of this is that it took Stan so long to figure out that the natural nemesis of fire is the ultimate flameproof substance. Hart turns in another competent but uninspired script and Stan must have thought so too, because after just two issues, Ernie H. was sent on his way, and Stan drafted in another scripter in an effort to pep the title up.

Industry legend Jerry Siegel had been the writing half of the team that created Superman, arguably the character responsible for single-handedly keeping the comics industry going thought the good times and the bad. It's impossible to over-estimate just how important a figure Siegel is in the history of US comics and how much of a debt anyone who's ever worked in American comics owes him. That said, Jerry made some ill-advised choices during his long career and by the early 1960s was having to beg at Mort Weisinger's table for the few crumbs he needed to survive. It's says a lot for Stan that he gave the guy some writing work at Marvel, even though he probably knew that Siegel wasn't really going to turn in the kind of script Stan was looking for.

The Torch's newest foe, The Plantman looks, for some reason, like The Shadow. The next time he appeared, less than a year later, he would be wearing his more familiar "foliage leotard".
Strange Tales 113 (Oct 1963), with the scripting credited to "Joe Carter", wasn't a terrific improvement over issue 112. The Plant Man was an okay villain, and the story did introduce Doris Evans, who would feature as Johnny's girlfriend for a lot of the Silver Age, but again the story lacked the level of humanity and humour that we knew Stan could provide.

By this time, it seemed that Dick Ayers had given up trying to imitate Jack Kirby and was drawing the strip very much in his own style. I suspect Stan had something to do with this. It's fairly well established that Stan didn't really want artists to draw like Jack Kirby. He just wanted them to try to capture Kirby's sense of movement and storytelling - which is what I think Ayers was trying to do here. I did find a quote from Ayers himself on the subject in a 2014 Comics Journal interview: "One day I came in to Stan, and gave him a story," said Ayers . "It was a Western and I had inked it just the way Jack penciled it, and he took it and said, 'If I wanted somebody to ink like Kirby, I could get him off the street! I know you with your brush, you can do anything. So add to it!"

And with this issue, Stan's grand new-script-writers experiment was over. He'd tried out several and all were found wanting. Robert Bernstein, Ernie Hart and Jerry Siegel - all experienced comics guys - seemed unable to capture the Stan Lee lightning in a bottle.

This is what the scripting map at Marvel looked like between August 1962 and November 1963, when Stan took over scripting pretty much the entire Marvel line, and started using "The Marvel Method" to cope with the workload:

MonthJourney into MysteryStrange TalesTales of SuspenseTales to Astonish
Aug 1962Lieber---
Sep 1962Lieber--Lieber
Oct 1962LieberLieber-Lieber
Nov 1962LieberLieber-Lieber
Dec 1962LieberLieber-Lieber
Jan 1963LieberLieber-Lieber
Feb 1963LieberLieber-Lieber
Mar 1963LieberLieberLieberLieber
Apr 1963LieberLieberBernsteinLieber
May 1963BernsteinBernsteinBernsteinLieber
Jun 1963BernsteinBernsteinBernsteinHart
Jul 1963BernsteinHartBernsteinHart
Aug 1963BernsteinHartBernsteinHart
Sep 1963BernsteinSiegelBernsteinHart
Oct 1963LeeSiegelBernsteinHart
Nov 1963LeeLeeLeeLee

You can see that most of the Marvel anthology characters started off being scripted by Larry Lieber from Stan Lee plots. Lieber admits he didn't think too much of the superhero stories Stan was bringing in during the early Sixties. "Thor was just another story," Lieber told Roy Thomas for Alter Ego magazine. "I didn't think about it at all. Stan said, 'I'm trying to make up a character,' and he gave me the plot, and he said, 'Why don't you write the story?"

Stan had been teaching Larry the rudiments of comic writing even before this, as Lieber had written many fantasy tales for the pre-hero Marvel anthologies. "Before the superheroes," Lieber told blogger Danny Best, "Stan was teaching me to write. Now he had never taught anybody else to write so he didn’t know how well somebody learns or doesn’t learn or, he didn’t know how to compare me to anybody else. All he knew was I didn’t write as well as he did.

"He wasn't always the most patient person and I had problems [writing] the dialogue and he said, 'Why did you say that? You could have said it this way, or this way or that way,' and I’m realising, yeah, I didn't think of it that way or this way.

"So at any rate finally I think at one point he got a little exasperated and he said, 'I’m going to hire some of the old pros.' He remembered writers from the past. He still gave me work, he didn't want to take work away, but we were putting out a few more books.

"So he hired somebody and then the next week when I came back to him he said, 'Larry, you know something, you’re no good, but you're better than these other guys.' So that was my first victory ... if you want to call that a victory, right? The others are worse than me."

I know I used the above quotes in the Rise of Giant-Man blog entry but I think they're worth repeating here in the light of the pattern you can see in the above table. Stan had to go through that journey in order the realise that only he could deliver the characterisation and feel needed to produce the kind of stories he envisaged for Marvel.

It was this realisation that lead directly to the intertwining of the plots of the whole line of Marvel comics and Stan's method of giving his artists the bare-bones of the plot and leaving them to fill in the details.

Next time, I'll look at the first few Human Torch stories Stan scripted after the failure of his "new-script-writers" experiment and consider whether Stan's Human Torch stories were any better aligned with the Fantastic Four comic than these early tales had been.

Next: More Strange Torch Tales